6 steps to follow to create your brand of leather handbags

Paris Fashion
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That’s it, you’ve finally made up your mind! After many hours of reflection, you will embark on the entrepreneurial adventure and create your own brand of leather handbags. This article is here to help you and detail the steps to follow. Follow the leader !

DRAW YOUR BRAND IDENTITY

First of all, you will need to have a clear idea of ​​the brand you want to create. What will his name be? Have you chosen a logo? What kinds of leather handbags do you want to produce and market? As you will have understood, it is a question of finding a starting concept, which will allow you to be unique and to respond to the problem or the need of a consumer.

DO A MARKET STUDY

In order to differentiate yourself in the leather handbag market, it is essential to understand who your competitors are. To do this, start by carrying out a benchmark with your direct and indirect competitors, their market share, growth and annual figures… More broadly, study the leather handbags market, whether in terms of its size, its growth, its profitability can prove to be very useful… Ditto for suppliers and distributors, which should be identified. All these elements will allow you to position yourself on the market and bring real added value.

STUDY YOUR TARGET

Your brand is aimed at a very specific type of consumer. Indeed, in the case of leather handbags, consider determining to which profile you will market your products. Be as specific as possible when creating your buyer persona, in order to know the expectations of your target, their needs and their problems. It will also let you know how to talk to them and deliver messages.

DEFINE HUMAN AND MATERIAL NEEDS

This step is too often overlooked when creating a brand. However, it is absolutely essential to list what your needs are in terms of:

– Staff : Your brand requires employing employees, but also service providers to get you started (developer for your site, community manager, photographer, etc.)

– Equipment : You will need to take into account all the supplies for the production of the products: leather, fabrics, sewing materials, and also see the cardboard labels for clothing . But also everything necessary for the operation of your workshop and your shop.

REALIZE YOUR BUSINESS PLAN

This is an essential step in starting your own business. Also called the business plan or “financing plan”. This document makes it possible to show that your project is viable in the long term, and this in a quantified way. Everything must be mentioned there, from your objectives to your target through market research and your business model. Thanks to the business plan, you will be credible in front of investors.

CHOOSE THE LEGAL FORM OF YOUR BUSINESS

You will have to find the legal structure that best suits your business: the micro-enterprise, the sole proprietorship, the sole proprietorship with limited liability or EURL, the limited liability company or SARL… Once your choice has been made, you will receive your immaculation , which officially marks the birth of your brand of leather handbags!

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